This book presents an annotated inventory of the hundreds of representations of the Michelin Man distributed by Michelin since 1898. It also lists the brand’s advertising documents, as well as objects and tools related to tire technology. Michelin’s famous Red Guide, Green Guide and road maps, which have accompanied the development of mobility, also feature prominently.
Finally, he recounts the history of the first fifteen years of Michelin auctions. Every summer in Clermont-Ferrand, these auctions bring together hundreds of passionate collectors in search of that rare or treasured object.
Size of book : 24,6cm x 29,7cm
192 pages
French edition