Genius in advertising – Michelin Collectors

This second volume in the “Collection Archives Ensolite” is fully dedicated to the brand’s advertising genius.
For 120 years, Michelin has been advertising all over the world with a spirit and humor unequaled in the history of communication. This universality is due in large part to the formidable Michelin Man, but above all to the many media used by the brand: vehicles, films, posters, events, sports, objects, buildings, trade fairs, etc. Under the leadership of André and Edouard Michelin, there’s no stopping the brand and its creativity.
Learn more about wooden horses, the “pig campaign”, Michelin House in London and the ASM, and discover from period documents the indelible imprint left by a daring company and the legacy it still bears today.

Specifications:

Numbered deluxe edition: 750 copies in French and 1148 in bilingual French/English
Very large format.
29.5 x 42 cm
96 pages
Hardcover, cloth-backed, hot-stamped
Selective varnish on cover
Four-color printing on inside pages on Munken Print White 150g paper