Men’s T-shirt ‘Nunc Est Bibendum’

Discover our new ‘Nunc Est Bibendum’ embroidered T-shirt, which is comfortable and perfect for everyday wear thanks to its timeless design.

Designed in Clermont-Ferrand and made in France, this T-shirt showcases one of the most iconic posters in Michelin’s history.

On the front, you’ll find the famous illustration created by O’Galop, a French cartoonist, and published by Michelin around 1900. The ‘Nunc Est Bibendum’ poster has become a classic of advertising art. It depicts the Michelin man raising his glass and ‘drinking’ the obstacles on the road, whilst his competitors appear rather deflated. This illustration marks the birth of the Michelin man, who has since become one of the world’s most famous advertising characters.

Composition: 100% organic cotton

This item is part of Michelin ecological range.