Screen Prints – Michelin Man on a Bicycle

This 1967 poster transports us to a time that is at once close to us and distant… Michelin Man has returned to his first love: his velocipede, the “Little Queen” that was so popular with French and European people, thanks in large part to the Tour de France… Used by the working classes for commuting in the 1930s/1950s, the “bicycle” became an instrument of freedom in the late 1960s.
The drawing shows an aerial view of a cyclist wearing a large orange straw hat. Embellished with a black ribbon, he has attached a large, freshly-picked daisy. This cyclist is the Michelin Man, instantly recognizable by the very characteristic shape of his shadow. In this major work from the Michelin Graphic Studio on Avenue de Breteuil in Paris, every detail is designed with a simplicity that borders on genius.

100% hand screen-printed
4 color passes
Format: 40 x 60 cm
Paper: Fedrigoni WDS Woodstock Betulla 285gr
Print run: 150 copies
Each copy is numbered and certified with a dry stamp.